MBAB connects Brisbane and Australian businesses with premium placements across the country's top TV, radio and digital platforms — backed by insider knowledge and years on both sides of the media desk.
We negotiate and place your campaigns across Australia's major free-to-air networks — Seven, Nine and Ten — securing premium spots in the shows your audience actually watches, at rates that reflect real buying power.
From drive-time slots to weekend programming, we place your brand on Southern Cross Austereo, 2CC and affiliated stations with the timing, frequency and audience fit that drives real response.
Extend your reach onto Broadcaster Video on Demand — 7Plus, 9Now, 10Play — and connected digital channels, targeting audiences that have moved beyond traditional appointment viewing.
Before a single dollar is spent, we map the right channels, dayparts and audience segments for your goals. Strategy first, placement second — every time.
Working with budgets of all sizes, we ensure maximum audience delivery per dollar. Our network relationships and scheduling expertise mean you get more reach than going direct.
Transparent post-campaign reporting across reach, frequency and delivery — so you see exactly where your investment went and how it performed.
Mihaela Coliba brings something rare to media buying: she has worked on both sides of the camera and both sides of the media desk. As a former journalist, TV presenter and commercial actress, she understands how media is made — and as a seasoned advertising sales professional, she knows exactly how to buy it.
With over five years in advertising sales at Prime7 Canberra and more than a year at 2CC Radio Canberra, Mihaela built direct relationships with Australia's major networks and understands how schedules, ratings and audience flow work in practice — not just in theory.
Before Australia, she worked as a journalist, weather presenter and reporter at TVR — Romania's National Television — and at the regional station in Iași. She founded MBAB to give Brisbane businesses access to the insider knowledge previously only available to large agencies.
Her experience as a TV commercial actress isn't just a credential — it means she understands production, audience attention and what makes a placement land. Below are campaigns Mihaela appeared in, aired on Australian broadcast television.
Enter your budget, choose your channels and timeslots, and see your estimated audience reach across Australian TV and radio. Use it as a starting point — then let Mihaela build the real plan.
Estimates based on Australian broadcast industry audience benchmarks. Actual results vary by market, season and placement strategy. Contact MBAB for a tailored media plan.
TV and radio audiences vary dramatically by day and time. This heatmap shows relative audience size across the week — hover over any cell to see what's on and who's watching. The darker the cell, the bigger the audience.
Mihaela is one of the most dedicated media professionals I have worked with. Her understanding of broadcast — from both the sales and creative sides — is genuinely rare. She delivers for her clients.
Working with Mihaela meant we stopped wasting money on the wrong slots. She knew exactly where our audience was watching and made sure our budget went there. The results spoke for themselves.
Her network relationships are the real advantage. She doesn't just place ads — she advocates for you at the channel level. We got better positions than our budget should have allowed.
Whether you have a clear brief or just a budget and a goal, Mihaela will help you build a media plan that makes sense. No jargon, no lock-in — honest advice from someone who knows the industry inside out.